In the tsunami of marketing advice that start-up businesses often receive from well-meaning friends and professionals, none is more useful than the perspective offered by Lindsay Stocker. The owner of Serviam Consulting, Lindsay understands that what business owners need, first and foremost, is a general marketing consultant who will sit down with them, look at their business as a whole and map out a holistic plan to integrate every aspect of how they promote their business. While it all boils down to getting more customers and increasing revenue, developing a clear vision for the future is the way to begin. Lindsay’s plans are customized to fit each business, taking into account the personality and strengths of the business owner. As she says, “We have always been about waking up business owners to the potential that lies within them. They have a bright future ahead of them, and sometimes all they need is someone to show them their own path to success.”