Saga exists to help our customers lead the life they want to lead. In order to succeed in this, we know that the most important thing to do is to listen to our customers. By doing this we can truly understand them and provide the services they need to live the lives they want to live. Saga Personal Finance have been serving the personal finance needs of the over 50s for more than 20 years. We have a range of products and services to help the over 50s meet the demands of modern life, from Savings, Equity release, Care Funding, Share Dealing and more.