About Baby Foot® Our Story The Baby Foot® story began in Japan in 1997. The first formulation of Baby Foot® was launched in Tokyo. It was originally designed as a natural at-home treatment to relieve problems on the feet, including dryness, cracked soles, callouses and accumulated dead skin layers. As the brand name suggests, Baby Foot® is designed to leave one’s feet soft and smooth – just like a baby’s foot. Now an international award-winning range of natural and effective at-home foot care products, Baby Foot® is mess-free and easy to use. Subscribing to the principle of “Kaizen” (the Japanese word meaning “continuous improvement”), Baby Foot® evolved over the next 25 years. It continues to refine its products to be of the highest quality. The Baby Foot® Brand With over 22 million units sold across over 50 countries worldwide, Baby Foot®'s market presence for over 25 years has made this a truly distinctive brand. Baby Foot® is distributed in both Australia and New Zealand by an Aussie-owned and operated family business. A global award winner voted by both industry and consumers, Baby Foot® contains 17 natural extracts, making it gentle on your feet. It’s also cruelty free and vegan friendly. Our latest improved formula provides the most effective results yet, while also moisturising and nourishing your feet and actively fighting foot odour. How does Baby Foot® work? Baby Foot® focuses on a simple term which we know as Exfoliation. A fruit acid formulation penetrates the layers of dead skin cells. These dead skin cells are seamlessly activated to peel gently and safely. After the hard work is done, the various natural acids stimulate a flaking effect. This leaves your feet with a fresh layer of skin which is soft, moisturised and nourished.