Decatur Morgan County Tourism is a nonprofit organization created exclusively to market Decatur and Morgan County regionally, domestically and internationally to both groups and individuals, in order to enhance the economy and increase employment. The DMCCVB serves as: -An economic driver generating new income, employment, and taxes contributing to a more diversified local economy; -A Community marketer communicating the most appropriate destination image, attractions, and facilities to selected visitor markets; -An industry coordinator providing a clear focus and encouraging less industry fragmentation so as to share in the growing benefits of tourism; and -Builder of community pride by enhancing quality of life and acting as the cheif "flag carrier" for residents and visitors alike.