PATH is a data-driven consulting firm that helps companies make the best growth decisions by focusing on the most important element of business: People. We use data to understand what is really going on in the market and make confident decisions for the growth of your business. At PATH we help you identify, solve, and act by bringing data to life. By linking experiences to strategy and research we can build bridges between customers, your team, and leadership to create positive and lasting connections. Our mission is to help you adapt with confidence to the changing needs of your customers and employees with useful insights and strategy. The biggest growth challenge for any business is to be able to make bold and efficient choices with the highest returns. OUR VALUES: - People-focused - Reliable - Honest - Transparent - Flexible VISION: We envision a world where human connections are the key driver for a business's profitability.