For startups, growth is water. Everything else follows from growth. But not all growth is equal. Lasting growth has a recipe, and I’ve spent 10+ years making it–helping companies go from $5 to $50M+ in annual revenue responsibly. Good growth is a flywheel. Finding it means letting small fires burn. It's the outcome of cross-functional effort, process over tactics, ruthless prioritization, and an incredible bias for action. If you believe this, then growth is optional. Welcome to moonwater–my studio to learn, practice, and master helping great founders and companies scale.