About the book... To stay one step ahead of the competition requires you to embed innovation into your organisational culture because innovation needs to be embodied in everything that gets done by everyone who works there. By changing your organisational culture to one that supports innovation, you will remove the barriers that stop you responding quickly and agilely to changing market conditions and opportunities for growth. Building a Culture of Innovation presents a practical framework that you can follow to design and embed a culture of innovation in your business. It includes case studies from international organisations which have shifted their focus to an innovation culture, including Prudential, Qinetiq, Octopus Investments, Cisco, Siemens, BrightMove Media, Waitrose and Feefo and is supported with downloadable resources. Building a Culture of Innovation is an essential read for business leaders and change implementation teams who want to place innovation at the heart of their business strategy.