Forerunner is a venture capital firm dedicated to understanding the consumer and partnering with ambitious teams driving shifts in human behavior and modern culture. Since our inception in 2012, the consumer has been our North Star. We commit ourselves to having a constant pulse on what people are doing and why, and we closely observe how world events shape the way we live. We study subtle changes in people’s behavior and mindset, and project how needs and priorities might shift as people seek solutions for critical problems and new aspirations. We’ve invested in category-defining companies like Faire, Chime, Glossier, Hims&Hers, OURA, The Farmer’s Dog, Ritual and more. With over $2.3 billion in assets under management and hundred of investments to date, our firm is amongst the first women-led firms in venture capital to achieve such milestones.