Established in 2009, URIKA INSIGHTS (formerly URIKA Research) is an African-based full-service independent market research firm dedicated to delivering data-driven insights to organisations to help them make informed decisions, improve business performance, maximise profitability and address their most pressing strategic challenges in their business operations in Africa. For more than a decade, URIKA INSIGHTS has built its operational footprints across sixteen African countries where we provide robust, trusted and actionable insights to leaders and organisations from all over the world operating in Africa or seeking to operate in Africa and need a tangible and nuanced understanding of African markets, consumers and societies.