Here at Initium, we’re firm believers that today’s small businesses have a valuable asset at their fingertips that they can leverage to ensure that they reach the right customers at the right time – they just have to know how to leverage it. Our approach is to help our clients showcase their businesses on social media, become more easily discoverable on search engines, and to become more accessible to the billions of users from all around the world who could benefit from the solution that small businesses are offering.