MISSION STATEMENT AND VISION: Attractions Ontario is the authority on Attractions & Trip Motivators in Ontario, the voice of the industry and the source for consumers to discover Ontario’s destination experiences. The association offers best-in-class, high-value access to consumers in bolstering attendance and business activity for the Attractions & Tourism industry. Our vision is to be the recognized leader of the attractions sector and an innovative contributor to the tourism industry. BRAND PILLARS AND VALUES: Attractions Ontario provides a platform for growth and success by encouraging attendance and business activity for its members and advertisers. The association excites the public to engage in Ontario’s rich offering of Attractions & Tourism experiences. With the deep expertise and industry intelligence, Attractions Ontario informs and advocates for Ontario Attractions & Trip Motivators. WHAT WE DO: We are primarily a marketing association for our member attractions and we strive to provide affordable marketing opportunities that realize return on investment. We are best known for our annual publication the Passport Magazine and Coupon Book. This publication features our member attractions and acts as a resource for information for the travelling public. Other initiatives include the Are We There Yet? Field Trip Planner - a user-friendly guide targeting the educational market for the planning of school field trips. We also produce an annual Culture and Heritage Passport featuring attractions and destinations representative of this product market sector. We also provide a user-friendly web site for use by our members and the general public.