5WAY is a fashion and lifestyle platform based in Milan. We connect independent brands to wider audiences, while empowering consumers to discover and shop high quality and unique products. Born as experimental popup store, today 5WAY is an international project for designers and brands from all over the world who wish to broaden their audience, their relationship with the media and grow their brand in Italy. We support independent designers through our "phigital" space, with events, presentations, collections' previews, exhibitions, live music shows and much more.