Founded in 2018, LOCAL is a lifestyle brand born out of Abu Dhabi that combines inspiration from the capital with our Western influences to create and build authentic cultures that represent us as founders and our communities. We are built around an inherent focus on quality for all our products and services and providing new experiences and locations for the city. LOCAL Zeina, Abu Dhabi’s first concept store, opened in October 2018. The store is the integration of three different but complimentary businesses in one location; a specialty coffee shop, a western barbershop and an exclusive sneaker consignment store. Our second location opened in July 2021 on Soul Beach at Mamsha Saadiyat. For this store we switched out the sneaker store for a curated retail area with selected brands across lifestyle and homeware products.