Hunch is a strategic innovation practice. We exist to give leaders the confidence to pioneer. We believe that game-changing innovation is only possible in an organisation with a clear and ambitious understanding of its role in the future economy. We help senior leadership to step outside their existing frame of reference in order to explore and understand the next-generation markets in which they will compete. We then design bold and brave responses to these emerging opportunities – providing a compelling strategic narrative for growth and focussing new proposition and experience design.