Pure Fresh is an importer, seller and distributor of produce and related products. Born to commercialize for a holding group of farms and producers. Today we have expanded to many more products and represent high quality producers that wish to be stocked in the shelves of major retailers in the US and Canada. Planesa, the parent company of Pure Fresh, is respected worldwide as a leader and pioneer in developing and growing premium fruits and vegetables. The company is widely recognized for its flavorful, high-quality berries.