Lookout Local, Inc. is the parent company of the individual city Lookout sites. It’s a public benefit corporation whose fundamental mission is to serve its communities with new and higher standard of news, information, and of community engagement and interaction. Lookout is a new network of digital-only, editorially-robust, locally-focused media outlets offering community-focused news and resources. Lookout network sites will serve mid-size markets, repopulating news and advertising deserts with vibrant, community-based media in cities where this has rapidly declined, if not disappeared entirely. Lookout Santa Cruz is the company’s first launch, due later this year.