Sales & Marketing is expensive for almost every company. Maximizing the efficacy of these efforts is essential to your success. Lynch Marketing Strategies aims to do three things for its clients: Understand your Value Proposition. Value proposition done right isn’t about a snazzy slogan—it’s about understanding the real reasons customers buy from you. Value propositions vary between customers and change over time—and your customers define them, not you. We'll help you to understand your customers’ value propositions, to sell that value proposition to new prospects and to improve how you execute that value proposition for existing customers. Sales & Marketing Analytics. Some of your sales & marketing efforts work better than others. Do you know which ones? Have you figured out what constitutes a profitable sales or marketing initiative? How can you maximize your return on those investments once you identify the ones that are meeting your goals? We’ll help you cut what doesn't work to free up money to increase your spend on the tactics that do. Grow New Segments. With a solid value proposition and a good understanding of how your sales & marketing strategies are working for you, the next step is understanding markets for growth. We’ll help you define customer segments that both meet your goals and have enough customer potential to be worth the effort by identifying firms with the firmographics that match what you do best and help you message to them optimally.