J Colors' mission is to promote Italian color quality and technology throughout the world, leveraging the recognized value of Made in Italy. Knowing how to listen and grasp the indications of the market, enhance one's own distinctive characteristics, are the fundamental tools in an increasingly competitive context. The Group brings together the Vip, Paramatti, Rossetti, Colorificio Toscano, Tattoo and Woody brands recognized as one of the most important Italian brands in building color, decorative paints and tinting systems. The strategic vision, the interaction between the sectors and the technological know-how are, together with a right dose of pragmatism, the fundamental ingredients of the formula of J Colors success.