VIA unites the salesorganisations of the Belgische Audio-Visual media (TV, Radio, Cinema) and has the following goals: - Stimulate consultation between the members - Connect in order to develop new initiatives in the market - Facilitate consultation about technology - Promote the power of our media, by setting up joint research that supports our current offer & future developments. - Support the setup of measurement and reporting of media, help to achieve consensus and bring together our experts. - Represent its members towards other associations