London fashion label UNCONDITIONAL is designed and owned by Philip Stephens : starting as as a capsule of cashmere mens knitwear for the Concrete Shop, Soho, in late 2003, it started to be wholesaled in 2004/5. Gender fluid from the start, the mens collection was joined by a small womens collection a few seasons later. UNCONDITIONAL has done runway shows on the official London Fashion Week schedule for 8 seasons, as well as showing In Shanghai, New York and Amsterdam. UNCONDITIONAL's first stand alone store opened in Monmouth St in 2008.