Amala Design Group is a formation of design and communication professionals, all of whom have worked together for several years. Annika Kappenstein is the principal consultant and also the creative director and lead designer. Amala Design Group is a virtual organization of independent contractors that morphs into whatever form will be most effective in answering the need at hand. This “just-enough” asset allocation model enables me to provide a very efficient and cost-effective team for a wide variety of projects. Amala (pronounced ah·mala) is an ancient Sanskrit name and means “free of impurities.” This name captures the essence of Annika’s efforts to help her clients communicate their messages clearly and concisely, pure and free of any clutter. It is also her spiritual name.