dis-rup-tion, n. - a radical change in an industry [or] business strategy "Words are very powerful things that have incredibly intense meaning. By simply changing your verbiage, you're truly able to disrupt the status quo in amazing and unexpected ways." ~Eric Silverman, Founder Voluntary Disruption was born out of the desire to challenge the status quo - and change the way the industry views enhanced, employee-funded benefits - formerly known as "voluntary." Word choice is paramount to ensuring clients understand the value that you, as your clients trusted benefits adviser, bring to the table. What message are you sending your clients when you use industry standard, status quo terminology, such as "voluntary," "ancillary," or "supplemental" to describe the benefits that are designed to enhance your client's total employee benefits package? Based on the actual dictionary definition of these improperly used words, the message your client hears insinuates that the products you're "recommending" are unimportant or non-essential, which couldn't be further from the truth. Eric Silverman, named the 2017 Voluntary Adviser of the Year by Employee Benefit Adviser (EBA), is one of the most recognized authorities and disruptive thought leaders in his industry. As the driving force leading the charge behind this industry paradigm change, Eric insists that referring to these types of benefits as "enhanced benefits," speaks to the true value of the solution they provide in rounding out an employer's overall employee benefits package. Named by EBA Magazine as the "perfect partner" for broker advisers, small to large, all across the nation, Eric and his team, will form and become your enhanced benefits division handling everything from start to finish to help you strategically recommend, offer, and install a customized enhanced benefit solution for your clients and their employees - all accomplished with zero negative impact to your or your clients bottomline.