In the non-stop, 24/7, consumer driven world of marketing and communications, not enough time is given to the bigger picture -- alignment with mission, vision and objectives; measurement; operational efficiency; collecting and evaluating consumer insights and other data; and innovation. Tight resources are often confined to the day to day merry go round of just getting things done in many small to mid-sized organizations. How can I help? -- Situational, market and program analyses -- Marketing plan development and execution -- Integrating the marketing mix (7Ps) into your total organization -- Developing and implementing change management efforts -- Building in house marketing teams; or selecting outsource partners -- Aligning marketing and sales -- Flying wing man with your current marketing and communications leadership on select projects -- Filling in marketing and communications team gaps due to FMLA, resignations or short term needs How can help you? Let's talk.