The core belief behind The Wine Fusion is that - through a combination of intelligent sourcing and branding, and contemporary delivery - it is possible to elevate wine into an altogether more engaging and interesting space. A space where the value can be built into the product to make it irresistible to our customers. A space where we can create relevant, targeted, focused brand propositions that engage with the public in the same way as the “hero” food brands of today. A space where, little by little, we can take wine into a more promising future, one where food and other sectors of the drinks industry, such as beer and spirits, already find themselves. If they can do it, why can’t wine? And of course, because we're passionate wine lovers ourselves, we overlay all this with a first-rate portfolio of producer and agency partners who are capable of producing some truly terrific stuff in the bottle. If this resonates with you, then we should talk!