The answers to our questions are hidden in the data, thus we aim to facilitate the transition of Small & Medium-sized Enterprises (SME's) into the future. Data Origins is an organization that emphasizes the use of Big Data in order to aid SMEs in gaining insights into their environment fluctuations. The information delivered to our customers is the result of advanced machine learning and natural language algorithms that process massive amounts of information into concise and glance-proof output. The aim of this SaaS is to serve as a data-based information tool that restaurant managers and owners use to make assertive decisions that save administrative cost and time. The increased assertiveness of the restaurants regarding their environment enables a more agile, resilient, and responsive industry. This provides the a more equitative competition with larger restaurants, and focus more on the beauty of the customer experience, which is the essence of hospitality. We are a start-up business developed by alumni from Radboud University, Nijmegen, Netherlands. Our team possesses a rare background combination, this being Business Administration, Data Science, Economics, and Hospitality. This combination precisely, is the one that enables us to understand and connect different knowledge fields into an innovative SaaS, while overlaping our individuals passions in Data Origins. We are an engineering first company. Our stack includes several services such as s3, lambda, EC2, EFS, Power BI, Gitlab, Sagemaker & Dyanamo DB.