Superlativa represents the epitome of the new luxury understood as sustainable, zero waste and negative carbon footprint. To achieve this, we have introduced an important innovation in the mother-of-pearl manufacturing process: "the weaving" of mother-of-pearl threads allows to obtain “sheets” homogeneous in beauty and shine. Mission Give a new interpretation to mother-of-pearl and other special and quality raw materials (i.e. Amber, Gems), making them renewable To develop, with Superlativa™, a wide range of products belonging to the key sectors of prestigious made in Italy (eg. fashion, homewear, automotive, nautical, etc.), fulfilling the demand for “new luxury” that combines exclusivity, emotion, sustainability and durability To interpret sustainability by including: environmental equilibrium, respect of different cultures, attention to human resources and talent valorisation Description Ethics, sustainability, trust, are parts of social capital, and social capital matters in financial markets. Investors consider not only the information they receive but also their trust in the accuracy of the information and the fairness of the markets in which to trade. Emanuele Bertoli, has made Aor the owner company of the Superlativa brand, one of the most innovative companies in Europe investing in these added values.