ethos is a white label NFT platform on a mission to accelerate the world’s mass adoption of NFTs by facilitating rich experiences for both brands and their customers. ethos' platform allows brands to offer NFTs through a fully branded experience that includes real-world utility. Added utility such as discounts, air drops, early access, or special products when holding an NFT makes ethos the chosen partner for brands who want to reward and grow their customer base. Whether a brand’s customer is a crypto pro, or would rather use a credit card, ethos’ platform allows for a barrier free transaction for all. ethos makes the entire process so simple that even a crypto wallet is optional.