At Asymmetrics Research, we track the drivers of change in food and agriculture that impact users, markets and value chains in China and APAC. We are developing a holistic understanding of food innovations and systems with the aim to support improvements in safety, security, accessibility and sustainability. For clients, we connect the dots and dashes to identify gaps and opportunities in a dynamic massive market landscape. We provide thought partnership through customized market research insights in food and agriculture. The difference: 40+ years of combined customized market research expertise in China and the region; Experience with Fortune 500 companies, academics, senior officials; Knowing the critical points and advising on necessary judgment calls.