Unique quality ingredients, education, and passionate commitment to natural beauty sit at the core of who Alikay Naturals is as a beauty & lifestyle brand. Our company, founded in 2009, started in the kitchen of, then college student, Rochelle Graham-Campbell and husband Demond Campbell. Utilizing knowledge, she learned as a young girl in the caribbean from her herbalistic Jamaican grandmother, she developed some of her first hair products for textured hair without the damage of temporarily good hair. The products she carefully formulated included Natural and/or essential Organic ingredients without any Petroleum, Mineral oil, Alcohol, Parabens, Sulfate, or silicones. Over the years, Alikay Naturals has flourished to become one of the fastest growing and most influential beauty brands in the world. The 4-time NaturallyCurly® Award Winning line is currently present at major retail stores like Target, CVS, Walmart, Bed Bath and Beyond/ Harmon Face Values, Rite Aid, Kroger, Meijer, and Publix stores nationwide. The Alikay Naturals line can also be found at over 150 independent retail locations worldwide, including Dubai, Nigeria, the Netherlands, Jamaica, and Bermudas just to name a few, all while being 100% American Made. The award-winning team at Alikay Naturals maintains its endeavor for greatness by staying committed to our values of promoting education and healthy beauty practices. Also by, raising awareness of natural ingredients, supporting underserved communities, and continuing our commitment to inclusion, equality, and diversity within all populations we impact directly and indirectly.