In a globalized world, your uniqueness may change from the what to the why. And the connection with the people you interact with, will largely be based on their motivation to do business with you. Yiist helps companies connect with customers. The method is based on a quick intervention that has a focus on company alignment with customer behavior and customer experience. Yiist assists with improving marketing communication so it drives business development. The approach is pragmatic, instant and efficient. Yiist has developed the MotivationScanner. A tool to uncover insights on connection and motivation. It allows business owners to sharpen their vision, develop new strategies and deploy marketing communication tactics. The MotivationScanner zooms in on customer needs and aligns these with products and services. It is based on the following paradigm: "humans are rational beings with irrational behavior" Human traits and behavior are the starting point of a compact method that brings customer motivation to the surface. It also provides useful insights on how a company can be ideally aligned to these. The outcome of a 'motivation scan' is concrete, simple and can be applied directly on a number of aspects of a company. Yiist – Turning water into beer, flour into bread. Or rather, vision into actions.