The very best jewelry store in Fort Smith, AR and Fayetteville, AR area. We have been in business for over 40 years and are 4th generation jewelers. The Diamond Center offers the best selection in engagement rings and fine jewelry. We are sure to have the right piece of jewelry to commemorate that special occasion. We also offer complete custom work for those that want to design their own piece of fine jewelry. The Diamond Center prides itself on integrity. Our primary way of doing this is with the Diamond Center Promise. The Diamond Center promise is an ever after commitment to service. As your preferred jeweler, we promise to remain faithful and true to you with each exchange.