CPF Lures CPF Lures stands for Chuck Pippin Fishing Lures, named after one of the founders, Chuck Pippin Jr. We wanted to make a product specific for the tournament angler or professional guide. Our Pro Series baits are scientifically engineered for durability and usability. The soft plastics are durable enough to allow for more hook sets, allow you to catch more fish, yet are soft enough to puncture easily with a hook. The spongy feeling of the baits help fish hang on longer due to the true to life feeling. Our baits are sold in 25 & 50 at a time in durable, recyclable, stack-able containers.