Society for Human Resource Management. Our service area covers the Rochester, New York metropolitan area. GVCSHRM is a 501c3 registered not-for-profit entity. We don't have a physical headquarters or full time service staff - GVCSHRM is entirely volunteer maintained. GVCSHRM is a Silver Award winning 100% chapter of the Society for Human Resource Management (SHRM). Our programs are open to members and non-members. . SHRM members who affiliate with the chapter are granted a discount on most programs.