• Total 9.5 years of experience. • Reports to Managing Director - Marketing • Handled a team of 20 direct reportees, also handled 7 agencies • IAM currently responsible for all digital & Paid Media Activities A of under the current organisation – Mumbai, Delhi, Pune, Noida, Dehradhoon , Guwahati • Responsibilities:  Checking daily content (creative, creative copy and post copy) for all pages  Co-coordinating with 7 agencies on the daily basis for approvals and seamless execution  Maintaining basic hygiene of all social media platforms to ensure good impact for users landing to the said pages  Strategizing ads with the right TG and keywords for Google Search Console , Google Display and YouTube For tracking of their performance  Mapping the ad performance with historical data to ensure that the performance is better than the previous ads  Tracking competitor updates on social media  Ideating on small-scale campaigns and contests on a regular basis to enhance engagement Of PPC.  Managing and strategizing social media spends for each property and sharing it with the agency to ensure reach to the right audience with various ad objectives to yield maximum output  Mapping the progress based on growth targets for social media  Sharing photo shoot mood board for all properties well in advance  Tracking all influencer tags/updates/mentions etc. around the properties  Creating and managing Google listings/My Business wherever needed  Tracking ORM on Google, Facbook on a daily basis  Highlighting all crucial negative reviews with the servicing team to action it further  Providing these third party vendors with the right content that needs to go up on their verticals  Zoho & Minavo Tracking • Highlights/achievements:  Executed paid campaigns for social media, Google Search, Google Display and YouTube during launches/special events with monthly budgets over 7 lakh mapped against the projected ROI  Streamlined all digital processes within the organization