MOREFIT is a series of progressive annual events in multiple cities where individuals compete for cash and product awards for the greatest improvement in their wellness. Competitors must sustain their achieved wellness for several years to fully benefit from the prizes and lifestyle advancement. A variety of entertainment and educational events span a 7 month period culminating in a grand finale. Events feature fashion, runway, music, athletics, arts, cuisine, training and education. Biometrics are measured along the way with the those showing the greatest positive change advancing through individual and cumulative legs. Individual competitors select their favorite charity as a beneficiary of their fundraising efforts. Minneapolis plays host to the inaugural event launching in September, 2013. MOREFIT, “for good” – for good of society in educating and inspiring sustainable wellness; for good of yourself in advancing personal health, fitness and wellness of mind and body; for good of charities through participant fundraising of their favorite cause; for good of the local and national economy as we struggle with healthcare costs and burden upon society. Morefit is attainable by anyone. It involves individuals, personal trainers, nutritionists and health clubs. It stimulates charitable giving and promotes social networking. It rewards participants for attaining goals AND maintaining wellness into the future and elicits permanent positive change