Magicalia Limited publishes and owns a portfolio of magazines and websites in special interest markets including parenting, cycling, outdoors, golf, and motorcycling. Magicalia Commerce operates a sophisticated eCommerce platform. The company was founded in 1999 and is based in London, United Kingdom. Magicalia is a cross media innovator integrating professional content across different platforms and deeply integrates this with communities and commerce. The company also provides the web publishing platform for external clients including Nat Mags Rodale, for whom they power the award winning Runner's World website. Magicalia Commerce runs a sophisticated software-as-a-service eCommerce platform, powering the online retail environments of a broad range of retailers. This platform fully integrates with Magicalia's published Web sites.