Our culture is changing, and so should wine. A response to this shift, Lift Collective is a multi-channel platform innovating the constructs of the wine world through thoughtful discussion, scholarship opportunities, and mentorship. We're less about behind-the-scenes efforts made by a select few and more about collaboration, conversation, and transparency between our partners and collaborators. Rooted in advocacy, Lift Collective welcomes all people to the chat and is committed to: Widening the aperture of intersectionality. Provoking thought and creating dialogue, both on and offline. Upholding a commitment to doing the work before execution. Checking titles, designations, and egos at the door. Lifting our glasses, standards, and awareness, collectively.