SportingRisk leverages the predictive modelling of its data science team with an extensive tech operation to be a provider of innovative price feeds and content into companies operating within the gaming and media sectors. The predictive modelling is powered by the most extensive and granular data available, internally collected by the company’s tech team and qualitative analysts. The heritage of the company lies in the expertise of a betting syndicate run by one of the founding partners, which the company powers the pricing for. The company’s data collection and predictive modelling originated in football. In recent years this has extended into US sports, meaning the company now holds an extensive pricing, product and content portfolio across a range of sports.