Synergy is a visionary research company that provides evidence-based strategic inputs for better decision-making for business growth and digital transformation needs. - Synergy is in the unique space at the intersection of management consulting, tradigital market research and data analytics. - Our client-side, business experience and immersion processes coupled with our technical expertise allow us to emerge deeper insights from research - we have over 20 years of experience, working with the Philippines' Top 1,000 Corporations and some global Fortune 500 companies. - Aside from tradigital market research, we provide services to help companies navigate their digital transformation needs from data-fication, to digitation, digitalization and digital transformation services through persona analysis, customer journey mapping and emerging expectations, etc. - Synergy pioneers in thought-leadership conferences and seminars specifically touching on consumer insighting and storytelling to help brands/marketing professionals and decision-makers anticipate, create competitive edge and strive for excellence in the marketplace. - We specialize in brand equity-building and understanding; strategic management consulting and positioning; gap and opportunity-seeking; segmentation; building insights, spotting trends; emerging innovative ideas/concepts, and data analytics; to name a few.