It all began with an idea and the desire for independence. From the outset, the fundamental concept was to provide selected clients comprehensive, uncompromising, bespoke and highly-professional services at first hand. We aim to provide tailor-made services based on a combination of vision and precision, independent of performance targets and incentive systems. Clarus Capital Group AG was founded in 2011. The name Clarus stands for the values that the company puts into practice in dealings with its clients, partners and employees: Communication, investment structures and performance records should be clear, transparent and straightforward. The falcon is chosen carefully as their company logo by the founder, as it represents precisely those characteristics that are essential to an adviser to provide exceptional service: experience, acumen, wisdom as well as discretion, prudence and elegance. Since 2012, a number of experts who have become excited by this idea joined the firm. Today, Clarus Capital Group AG is one of the fastest-growing Asset Managers in Zurich’s financial market both in terms of headcount as well as assets under management. And the journey has only just begun.