Annie P stands out of the market of outwear for a unique and essential value: excellence. It shows in every key step of the company’s development and, today, is still the engine that urges on the creation of superior quality articles. In 2006 Anna D’Eredità and Piero Lacarbonara founded the brand having several years of experience gained in their work at Itria Moda Srl, the company that produces Annie P’s and many other renowned fashion brands’ outwear. The link to ancient traditions, the study of style changes and the research on innovative and refined materials allowed Anna (Creative Director) and Piero (in charge of production) laying the foundations of an entrepreneurial success, acknowledged for having raised the bar of quality and style. Indeed, today, Annie P outwear is highly regarded for its careful manufacturing, refined design and accurate selection of fabrics.