WE HAD A CRAZY IDEA IN THE PUB Two years ago, we had an idea in the pub – was it possible to support small British manufacturers with production sized orders, and get people wearing and using British made products again? We started with Trousers – Hebden Bridge, where we live, used to be known as Trousertown, because it made over 20,000 pairs of trousers a week. That’s a million pairs a year! At the time, we didn’t know much about trousers, but we had been wearing them all our lives, which had to count for something! HebTroCo was launched on Kickstarter, a crowd funding website, at the end of January 2016, with the aim to sell an initial batch of 176 pairs of trousers. We sold that batch in five hours. So we quit our jobs, and committed to HebTroCo full time. And it worked! In our first year we sold 2000 pairs of trousers, but we wanted more. So we’ve since added belts, then boots, jackets and more and other paraphernalia. With everything British Made To Last.