Stars Day Nurseries was set up in 2003 with a single site in Peterborough and a capacity of 95 children. Today the company has 10 branches and total capacity of 445 children. The company has an effective organisation structure which is quality driven, education focused and stakeholder engaging, while commercially astute, flexible and adaptable. The success of the business model can be assessed from the growth of the business over the years while constantly achieving Outstanding or Good ratings from Ofsted.