Novalux presents an example of an Emilia family business started by its founder Gino Persiani born in 1910, shortly after the second World War. Gino, a military man in his early thirties, for the first time sees a fluorescent tube at a factory-base for German submarines while working there as prisoner. He feels immediately the big potential of this innovative lighting source which, once properly “dressed”, becomes a real luminary. This great idea became the basis for founding Novalux in 1948. His success today is carried on by Gino’s grandson, Alessandro Sgrignoli, who inherited his grandfather’s entrepreneurial intuition and courage in leading the company with the same passion and determination. In the seventy years of its history, Novalux has been the fruit of dedication and passion of its owners and staff, who, as one big family, while growing and evolving, always carry through the company mission of maintaining the high quality standards and of giving always the best response to the client’s requirements.