As a business leader, there's one question you're faced with every day that matters above all else. Not surprisingly it's the most difficult question to answer. Unfortunately, it's coming at you from three directions: Business Development, Talent Resources, and Customer Experience. The good news is that if you can consistently deliver a clear, concise, and convincing answer to, "Why should I choose you?", you can win the work you want, keep the clients you have, recruit the talent you need, and retain the employees you have. If you can't answer the question in a way that matters to them, worse yet, if your answer looks the same, sounds the same, and acts the same as your competition, you’ll struggle to be relevant to the people that matter most: your clients, employees, and prospects. Helping everyone in your organization answer “Why should I choose you?” is the most important work you can do today. The biggest threat to any organization is the day they become irrelevant. Our job is to help you remain relevant. How we help: • Develop your ‘Why’ • Focus your message • Attract new clients • Retain your best employees • Recruit the new employees you want • Compel clients to refer new business We help organizations answer and act out the answer to the question, "Why should I choose you?" by clarifying messaging, developing brand stories, and telling brand stories to win the right work and recruit the right talent.