Understanding Animal Research is a non-profit educational organisation that aims to achieve understanding of the need for humane animal research in the UK, by maintaining and building informed public support and a favourable policy climate for animal research. Understanding Animal Research seeks to engage with and inform many sectors to bring about its vision. Key stakeholders include members of the public, the media, policy makers, schools and the scientific research community. We also provide information on the role of animals in research here: http://www.animalresearch.info