Sounder provides the insights, strategies, and identities that help brands uncover, articulate, and communicate their value. Sounder combines leading data driven methodology with emotional intelligence to create award winning brands that provide enduring competitive advantage for challenging markets. Based in Australia, Sounder work with clients around the globe that include cultural institutions, not-for-profits, private and public corporations, lifestyle brands and tech start-ups. Sounder’s experience encompasses every part of the branding process including strategy, naming, trade mark and identity design, and digital experience development. Projects are carried out independently and in collaboration with leading subject experts around the world via the Attractor Network. Sounder Branding is led by Gary Schmidt. A creative professional with over 25 years experience in design and branding, Gary has lectured on branding, typography, signs and symbols. Throughout his career Gary has developed a proven process for brand creation and revitalisation, that is equally driven by logic and empathy, to uncover sustainable advantage and growth potential for brands. He is driven to help businesses succeed by using creative and strategic thinking to reveal and focus purpose. The quality of his work has been recognised extensively locally and abroad, receiving over 30 peer awarded accolades.