Human attitudes and behaviours can only be understood within the context of cultural influences, regional trends and wider worldwide patterns. Our life-led approach to research enables businesses and organisations to understand how real people the world over really think, plan, act, react and spend. As a team of diverse, multi-lingual researchers, living in over 50 established and emerging markets around the world, we work in-detail and in-context. Find us on Twitter and Instagram: @we_are_into_