PROFILE Focus 360 Arabia is a research based consultancy and brand development enterprise. Headquartered in Dubai, and envisioned to serve local and multinational businesses throughout the entire MENA region, Focus 360 Arabia is prominently positioned as the “information hub” of the Middle East. Our primary objective is to offer strategic partnerships with our clients which will enable and empower regional growth through research, brand strategy, corporate reputation management, strategic planning, creative execution and project management consulting. We utilize proprietary research and corporate reputation models which will help to refine vision, empower employees, and improve customer loyalty through strategic consumer insight driven solutions. Our process includes the following menu of services: • Competitive Analysis/Market Audits • Target Market Analysis • Positioning Development and Validation • Segmentation Studies • Qualitative Studies • Feasibility analysis Through our 360 degree approach, we will also analyze various intangible assets, such as brand potential based upon its cultural relevance in the Arabic marketplace and how it can best be differentiated in order to maximize potential and profitability.