What If Syndicate is the national hospitality group driven by David Pisor, Jim Lasky, and Chef Danny Grant. Regularly asking “what if?” the team continues to push the boundaries of hospitality in Chicago and across the country. Starting with Maple & Ash in Chicago five years ago, What If Syndicate is a growing hospitality company featuring existing and new brands, including etta, Cafe Sophie, Monarch, Celestina, and Kessaku, with new restaurants opening in Scottsdale, Ft. Lauderdale, Dallas, and Los Angeles.